Incase you were wondering, this is a side-project by Etch. It might not seem very exciting, or particularly useful, but it serves as a reminder of our motto.

Three simple words that, when sat side-by-side, become a call-to-action that encourages us to improve our technique and raise the standard of our work.

Whether it’s taking an approach that’s more appropriate, efficient, and enjoyable. Or striving for an outcome that’s more helpful, reliable, and honest.

In an industry that is constantly changing and full of distractions, our motto helps to keep us moving towards the same goal—using our time and energy to make better software.

Inspired? Pledge to Make Better Software.

Thoughts? Share them with our team at @etch.